Why I generally don’t do link swaps

I don’t generally do “link swaps” and the like on my website.  Networking is great for generating traffic to your website, but I am always wary of endorsing other people who I don’t know and trust.

I recently received an invitation to swap links with a site and I was, as always, cautious about it.  I spent some time looking over the site and while the content was, on the whole, ok, and purported to be the site of a woman who specialised in sexuality and relationships, it left me feeling like it was just a whole lot of middle of the road articles about sexuality with some occasional BDSM et al spicy stuff thrown in.

I didn’t get the feeling that the site was actually written by one person. More that it was a bunch of sexy stuff, designed to be a little bit titillating without risking anything, that had no personal voice.

I’m pretty sure that the purported owner didn’t write the content. And that’s a problem for me. There was no personal voice. No consistent narrative or view coming through. Just generic “feel good” vibes about sex. A site designed perhaps to drive views and clicks for advertisers rather than to give you real information. And I don’t want to be sending people who read my website to another site just so that they can be “monetised”…

If you have read much of my content then you can probably understand why this would not sit well with me. In everything that I write for this website I try be honest and direct about who I am and what my values are. Some people will like my values, some people won’t – and I think that’s a great way to help anyone thinking about booking me to make the right decision for them.

A website that tries to please everyone so that it can get maximum views rather than provide the best information is not one that I am going to promote. I try to put my readers’ and clients’ best interests ahead of commercialism.

John.

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